Audience Research

Before you think about creating a film you have to think of what type of audience your production will be aimed at e.g. 15-18 year olds. Audience research is a vital part of creating a film because you need to know what your target audience likes and dislikes, you can determine this in many ways such as creating surveys to ask your audience questions and based on their feedback your film will appeal to the audience more than it would of done if no research was carried out.

Me and my group went around our school and handed out a survey discussing thriller films to students who were 15-18 years of age as they were our target audience (see below for survey).